Theory is an American brand that was established in 1997. Its founder is Andrew Rosen, who had already gained extensive experience in the fashion industry, holding managerial positions in well-known companies like Anne and Calvin Klein. He was also joined by renowned fashion designer Eli Tahari. The brand's debut show received great inspiration from the public, and it was warmly embraced into everyday wardrobes.
The distinct characteristic of Theory clothing lies in its minimalistic and almost austere design. It serves as an ideal foundation, with simple pieces that effortlessly blend with each other and with more distinctive elements. Fashion enthusiasts understand how challenging it can be to find high-quality basics in stores – a plain white or black t-shirt, trousers with a perfect cut and silhouette, and no unnecessary details. In this aspect, Theory brings a breath of fresh air. The brand's collections primarily feature essential colors like white, black, gray, brown, and beige. There are no prints, logos, or patches on Theory clothing, just a modest tag on the inside. Theory outfits are suitable for various settings, including the office, urban everyday life, sports, and active leisure.
Theory also prioritizes eco-friendliness. They carefully select fabrics and collaborate only with trusted factories. For instance, their trousers and cardigans are made from Australian merino wool, which undergoes processing at an energy-efficient factory in Italy.
The brand primarily enjoys popularity in the United States and Japan, where its headquarters are located. Although a Chinese holding company has owned the brand since 2000, Andrew Rosen still holds the leadership position. In the CIS countries, Theory is steadily gaining recognition.
Original women's American branded clothing from Theory can be purchased in Spain through the official website of the Symbol online store. We offer a vast selection of top brands, rare boutique clothing brands, footwear, and accessories. Prompt delivery is available to all cities in the country.
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