Theory is an American brand that was established in 1997, founded by Andrew Rosen. Prior to this venture, Rosen had gained significant experience in the fashion industry, holding managerial positions at renowned companies like Anne and Calvin Klein. Notably, fashion designer Eli Tahari also became a partner, adding to the brand's expertise. The brand made a remarkable debut, captivating the public and receiving warm welcome into everyday wardrobes.
Noteworthy about Theory clothing is its concise and even austere design. It serves as an ideal foundation, featuring simple pieces that effortlessly blend with one another and with more distinctive elements. Fashion enthusiasts are well aware of the challenge in finding high-quality basics – a plain white or black t-shirt, well-tailored trousers without unnecessary embellishments, and the perfect cut and silhouette. Theory, in this regard, offers a breath of fresh air. The brand's collections showcase a color palette consisting of fundamental shades like white, black, gray, brown, and beige. Prints, branded labels, and patches are absent from Theory clothing, with only a modest tag on the inside. Theory outfits are suitable for various settings, such as the office, everyday urban life, sports, and active leisure.
Being an environmentally friendly brand, Theory takes great care in selecting fabrics and exclusively collaborates with trusted factories. For instance, their trousers and cardigans are crafted from Australian merino wool, which undergoes energy-saving processing at an Italian factory.
The brand enjoys significant popularity in the United States and Japan, where its headquarters are located. Despite being acquired by a Chinese holding company in 2000, Andrew Rosen continues to lead the brand. In the CIS countries, Theory is steadily gaining recognition.
Original women's clothing from Theory, an American brand, can be purchased in Europe through the official website of the Symbol online store. We offer an extensive selection of top brands, rare boutique clothing brands, footwear, and accessories. Prompt delivery to all cities in the country is available.
Symbol.fashion use cookies and other technologies to keep our sites reliable and secure, to measure their performance, to deliver a personalised shopping experience and personalised advertising. To do this, we collect information about users, their behaviour, and their devices.
If you select "That's OK", you accept this and agree that we may share this information with third parties, such as our marketing partners. If you deny we will use only the essential cookies and, unfortunately, you will not receive any personalised content.
Detail Privacy Policy