Yosuzi for women

Yosuzi, a youthful brand with a South American flair, was established in 2014. Its creator, Yosuzi, was born and raised in Venezuela, where she was deeply immersed in the vibrant colors, rituals, culture, and traditions of the Guajira people during her childhood. Her grandmother, Flora Emanuel, who was crowned as the first Miss Venezuela in 1946, played a significant role in Yosuzi's upbringing. She imparted teachings on aesthetics, beauty, and fostered a strong connection to her ancestral heritage. Following her education in sociology at Boston University, Yosuzi embarked on a professional journey in New York, Los Angeles, and London. To this day, she remains active in the realms of fashion, advertising, and film.

In 2014, Yosuzi embarked on an expedition to the Guajira Desert alongside her mother, with the aim of reconnecting with her family's South American roots. It was during this journey that Yosuzi encountered skilled artisans who specialized in crafting straw hats by hand. Through negotiations, she succeeded in establishing large-scale production with these craftsmen. Every Yosuzi hat is meticulously handcrafted, with each piece requiring around 8 hours of dedicated work. These products are woven using a distinctive diagonal weaving technique and showcase authentic patterns and symbols. These exceptional accessories have already gained popularity among women worldwide, being adorned by notable figures such as Anna Dello Russo, Carlotta Oddi, and Winona de Jong. Moreover, they have been featured in esteemed publications like ELLE, VOGUE, GLAMOUR, GUARDIAN, and INSTYLE.

For those in Europe, the Symbol online store's official website offers the opportunity to purchase original handmade Yosuzi hats at an attractive price, with swift delivery available to all cities in the region.

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