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Guchchi (Gucci) – eto vsemirnyy ital'yanskiy brend klassa «lyuks», sozdannyy v 1921 godu. Sozdately – Guchchio Guchchi rodilsya v 1881 godu vo Florentsii. V 1900-kh godakh paren' pereezzhayet v London i ustraivaetsya v otel' Savoy, gde sovmeshchaet rabotu ofitsianta, nosil'schika i liftera. Vpechatlivshis' dorozhnymi sumkami bogatykh lyudey Guchchio vozvrashchaetsya v Italiyu s mysl'yu naladit' sobstvennoye proizvodstvo izdeliy iz kozhi. V 1922 godu vo Florentsii otkryvayetsya pervyy magazin Gucci. V assortimente sumki, chemodany, a takzhe odezhda dlya zhokeev i konskaya sbruya. Vskore naezdniki po dostoinstvu otsenili predlozhennyy tovar i Guchchi stal izvesten ne tol'ko v Italiyi, no i po vsey Yevrope. K 1920-m godam k delu podklyuchayetsya starshiy syn Guchchio Aldo. V 1933 godu sozdavayetsya firminnyy logotip GG. K 1937 godu masterskaya prevrashchaetsya v nebol'shuyu fabriku. Startuyet proizvodstvo damskikh sumochek, perchatok i chemodanov. V 1938 godu v Rime otkryvayetsya debyutnyy firminnyy modnyy butik. V gody Vtoroy Mirovoy voyny proizvodstvu Guchchi ne khatelo sredstv, vmesto kozhanykh izdeliy shilis' tovary iz konopli, dzhuta i l'na. No k 1947 godu situatsiya naladilas'. Vypustili firminnuyu sumku-sedlo s bambukovoy ruchkoy, kotoruyu nosili vse znamenitosti tekh vremen. K seredine XX veka syn Guchchio Aldo vvel v proizvodstvo shelkovyye platki, galstuki, chasy. V te zhe gody kompaniya vykhodit na Amerikanskiy rynek, v 1953 godu otkryvayetsya butik v SSHA, v N'yu-Yorke na Pyatoy Avenyu. V tot zhe god umer Guchchio.

V 50-kh godakh poyavlyayetsya firminnaya krasno-zelenaya lenta Gucci, vypuskayutsya pervyye firminnyye mokasiny. V 60 – 70-ye gody rastsvet kompanii, sozdayetsya zhenskaya lineyka odezhdy, parfyumerii i mekha. Povsemestno otkryvayutsya butiki. Vse znamenitosti zainteresovany tovarami brenda. V 1981 godu prokhodit debyutnyy pokaz brendovoy zhenskoy kollektsii vo Florentsii.

V 80-kh zhe godakh proizoshel krizis, Aldo obvinili v neuplate nalogov i posadili v tyur'mu, kompaniya otoshla mladshemu bratu Mauritsio, kotoryy prakticheski razoril brend. Pravo na firminnuyu simvoliku poluchilo mnozhestvo melkikh kompaniy, v tom chisle i aziatskikh. Pod brendom vypuskalis' veshchi otvratitel'nogo kachestvo i nosit' Guchchi stalo moveton.

V 1987 godu brend vykupila kompaniya Investcorp, s etikh por Gucci bol'she ne prinadlezhit sem'yе svoyego sozdatelya. V 1994 godu nach

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