Off-White (Off-White) is a fresh street fashion brand for young people from the United States that was established in 2013. The founder of the company is Virgil Abloh, who was born in America in 1980. His mother worked as a seamstress, while his father was a manager. Abloh's parents immigrated to the United States from Ghana before he was born. Despite not having a formal design education, Abloh holds a diploma in architecture and construction. In 2009, Abloh interned at Fendi, where he crossed paths with rapper Kanye West. Eventually, Kanye offered Abloh the role of creative director at his company, Donda. Abloh was responsible for creating the artist's style and contributing to the design of album covers and concerts.
In 2012, Abloh decided to venture into his own business, but the debut was not very successful. He purchased old Ralph Lauren collections at low prices, added creative prints to them, and sold them under his own brand, Purex Vision, at a significantly higher price. Despite emphasizing environmental friendliness and the reuse of fabrics, the idea did not resonate well in the United States and even caused a minor scandal. However, Abloh's designs were still flaunted by not only Kanye West but also Jay Z on stage.
In 2013, Abloh found his niche and introduced Off-White. A few months later, the young talent, along with partners, established the New Guards Group holding company, which provided funding for the young brand's collections. The Off-White concept is highly distinctive, with a predominant feature being large branded inscriptions that are hard to miss. These labels are accompanied by graphic and 3D prints, as well as vibrant plastic elements. The clothing itself is also vibrant, with colors of the seasons taking priority, such as yellow, green, and red. One of the standout items is the two-meter-long Off-White yellow textile belt, which has been hailed as the symbol of the decade.
The brand heavily relies on social media, particularly Instagram, for promotion. Off-White targets the younger generation, and owning an original Off-White item is considered prestigious. Street fashion offers various advantages, such as high-quality, comfortable, and soft hoodies, oversized sweatshirts, wide sports pants, joggers, and t-shirts. The brand is renowned for its collaborations, including partnerships with Nike to create remarkable Air Jordan models, and with Timberland to release stylish footwear that actually helped revitalize Timberland more than Off-White. There was even a collaboration with IKEA, resulting in the sell-out of carpets with brand inscriptions like "Keep Off" and "Wet Grass."
Off-White offers the following products for purchase:
In the latest collection for women, there are ultra-modern sport suits with wide pants featuring slits at the bottom, charming brightly colored midi dresses in a sporty style, elongated leather jackets with flared trousers, crossbody bags with vibrant textile straps, and lace underwear adorned with sports bands.
Original, stylish, and trendy youth clothing from Off-White for women can be purchased in Europe at attractive prices with fast delivery throughout the country on the official website of the Symbol online store.
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