Area is a fashion label catering to millennials, a fantastic clothing brand named after a renowned New York club. Celebrities of the current era, such as Bella Hadid, Cardi B, and Kendall Jenner, are often seen sporting outfits from Area. The brand was established in 2014 by Peter Panček and Beckett Fogg, graduates of Parsons. They draw inspiration from 80s culture and the trendy acid disco, which has been in vogue for the past two seasons. Area represents raves, art performances, and a style that knows no boundaries or restrictions. The garments they create are intentionally impractical, featuring shiny dresses adorned with sequins, crystals, and rhinestones. However, these outfits look incredibly stunning in photos shared on social media and at media events. Celebrities like Katy Perry, Beyoncé, Lady Gaga, and Ariana Grande are often seen donning dresses from Area on the red carpet.
The brand's marketing strategy is well-thought-out and aligns with the principles of modern ethics. Their campaigns include plus-size models and transgender stars. As a teaser for one of their couture collections, they featured Leyomie Maldonado, a transgender woman and queer activist. Following their couture line, they released a ready-to-wear collection called "see now - buy now."
You have the option to purchase various items from Area, including clothing, footwear, and accessories.
Area focuses on the latest trends. Their range includes sports tracksuits with rhinestones and vibrant colors, corset mini dresses, garter belt-style skirts, cropped sweaters with beads, jeans and sporty pants adorned with crystals, and elongated jackets with open backs adorned with chains. To complete the look, Area offers branded accessories such as chunky chains, bracelets, single earrings, and hair accessories. To maintain balance, they also provide comfortable and wearable footwear options, including simple leather sandals, low-heeled stylish sandals, and minimalist designs as well as eye-catching models embellished with stones.
You can purchase original and fashionable items from Area in Europe through the official website of the online store Symbol. We only offer authentic products from top global collections, featuring the latest trends. Our team of professional consultants ensures a seamless shopping experience, and we provide fast delivery throughout the country.
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