The Vetements brand for men was created by brothers Demna and Guram Gvasalia in 2014 and quickly gained hype. The brand originated in Paris and made a stark impression with its first collection. Instead of flashy and extravagant outfits, Vetements focused on simple and inclusive men's clothing. The runway showcased refreshing looks such as oversized t-shirts paired with jeans, comfortable hoodies, and voluminous sneakers. This "ugly fashion" trend, which purposely excludes overt sexuality, gained popularity among the masses and the fashion community. The brand's name itself, Vetements, translates to "clothing" in French, emphasizing its down-to-earth street fashion approach.
Vetements breaks the rules by diverging from the typical choices of models for its shows. Instead of chasing after expensive top models, the brand invites people from all walks of life to participate. To be part of a show, one can simply submit an application on Instagram. Moreover, Demna, the brand's creative director, believes that the traditional runway format has become outdated. He prefers to showcase clothing in everyday life situations. That's why he dresses his models in the outfits well before they hit the runway, giving them a slightly worn and natural look. This urban realism has gained immense admiration in just a few years.
Despite the brand's focus on simplicity and democratic fashion, Vetements belongs to the high-end couture segment and reflects that in its pricing policy. Even a regular t-shirt with the brand's embroidery carries a significant price tag. Obtaining the latest Vetements releases can sometimes prove more challenging than acquiring a collectible Birkin bag.
Demna Gvasalia, currently serving as the creative director of Balenciaga, focuses on his role there. Vetements is managed by his brother, Guram, along with a undisclosed creative team. According to the designers, a collection is created within just 20 minutes to maintain the freshness and spontaneity of ideas.
The latest autumn collection in 2020 brings Vetements back to its roots, featuring its most popular items throughout its existence. This includes voluminous square puffer jackets, hoodies with broad shoulders and gothic prints, leggings-boots, and faux fur coats.
For men, the assortment includes oversized hoodies, vibrant sweaters with branded prints, simple joggers with elastic waistbands, a wide selection of signature t-shirts, classic white shirts with the Vetements print across the chest, cozy sweatshirts, practical shorts, underwear, and ultra-fashionable lightweight raincoats.
You can purchase Vetements branded items in Europe at attractive prices on the official website of the Symbol online store. They provide knowledgeable consultants who can assist in making a choice, offer a vast assortment, and ensure fast delivery throughout Europe.
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We thank you for choosing and shopping with Symbol.fashion. Returns and exchanges are free within 30 days of delivery, including sale items. Exchanges are subject to availability.
How to return: PPL — use the prepaid label in your parcel. DPD — contact Customer Care for a label or courier pickup; in some countries DPD returns are courier-only, and the courier attaches the label for you — just have the item packed in its original box.
Conditions: Items must be unworn, unwashed, undamaged, with tags and all original accessories (dust bags, covers, etc.). Shoes must show no wear on the soles or box. Underwear, loungewear and swimwear must have intact hygiene seals and packaging, and may only be tried on over your own underwear.
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