Prada is an Italian luxury brand, a fashion house based in Milan. The brand's origins can be traced back to 1913 when Mario Prada established a small store in Milan specializing in the sale of bags. During that period, the company operated under the name "Fratelli Prada" ("Prada Brothers"). The bags were crafted using exotic leathers, including walrus leather. In 1958, Mario's daughter, Luisa, assumed the role of director. Under her guidance, the bags gained popularity not only in Europe but also in America. Bags adorned with crystals, rare woods, and tortoiseshell became synonymous with opulence. However, as time went on, these impractical and bulky accessories fell out of favor, pushing the company to the brink of bankruptcy. In 1979, Miuccia Prada, Mario's granddaughter, took over as the director of Prada. Over a span of 10 years, she completely revamped the company's image, moving away from nostalgia. In 1989, the first collection of ready-to-wear clothing in understated tones contrasting with black was introduced. The clothing exuded a minimalist and disciplined aesthetic. This refined luxury still captivates the brand's audience today.
In 1993, the company acquired another brand, Miu Miu, which offers youthful, daring, provocative, yet lightweight and minimalist clothing. The Council of Fashion Designers of America recognized Prada accessories in 1993. Over time, Prada boutiques began to sprout up across the globe.
Presently, Prada provides a comprehensive range of men's clothing. The collection encompasses trousers, sweaters, cardigans, shirts, t-shirts, jackets, polos, vests, suits, jumpers, jeans, belts, sportswear, blazers, coats, down jackets, blazers, sweaters, and much more. The extensive selection of accessories includes ties, bow ties, belts, wallets, bags, backpacks. The brand also offers superior quality footwear such as sneakers, boots, shoes, derbies, oxfords, monks, loafers, moccasins, slippers, sandals, and espadrilles. Authentic Prada men's clothing can be purchased in Europe through the official website of the Symbol online store at attractive prices with discounts. Here, customers can expect courteous service, discounts, and delivery to and other cities.
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